Eat! Spend! Jump! Next Jump!
The Customer Success Team at Next Jump, Inc. want you to know that they’re looking out for you. If you ever converse with them via email, you might experience them wishing you a nice evening, using words like “kind regards” — although they don’t seem intent on kindly regarding you enough to give you their individual names.
Still, by providing discounted meal deals via the online platform CorporatePerks.com, they give a lot of folk the chance to patronize tasty local restaurants while savoring the sweet feeling of saving money. At the same time, though, reps at the Customer Success Team have at least one trait that might be just a little too helpful.
After purchasing a voucher good for two discounted meals at a Scottsdale, Ariz. sushi restaurant from CorporatePerks.com, I chose to save the voucher for a future day, especially since the voucher wouldn’t expire. But on Nov. 17, 2011, I received an email from the Next Jump crew, who wanted to tell me when they thought my guest and I should take the next jump over to the sushi bar:
“Dear Aaron… Certificates don’t expire, but we feel it’s a great time for you to enjoy one of these top rated restaurants.”
Is that really customer service? Prying into a consumer’s life and imposing an opinion about how they, the Next Jump Customer Success Team, think *now* is a great time to masticate over the sushi plate?
Granted, complications arise, and sometimes I need, like we all might need on occasion, technical help from a vendor. But let me ask for help. Don’t presume I need it. It’s a lunch or a dinner, not an intervention.
So, Next Jump, Inc., it’s clear that you have target marketing covered. But take another jump yourselves. Try target helping.