Starbucks VIA Ready Brew — It’s Not Just Instant But, Allegedly, Laser Beam Instant
Brenda Booher is a district manager for Starbucks stores in the Phoenix-Scottsdale area, and she has a secret.
According to what she has told to multiple Starbucks store managers, the fine powder sold by the company under the Starbucks VIA Ready Brew brand — Starbucks’ advanced version of instant coffee — is made, in part, by shooting powerful laser beams at coffee beans, in order to create the patent-pending “microground” coffee product.
A Starbucks company spokesperson would not verify that lasers are used to make Starbucks VIA Ready Brew, citing the fact that VIA’s microgrinding process is proprietary and cannot be commented on. But a specialist at Starbucks’ Customer Contact Center contradicted Ms. Booher’s assertion, saying that the VIA microgrinding process is mechanical, not optical.
The alleged laser usage appears to be similar to what medical specialists use to pulverize gallstones and kidney stones. According to Sergei Batishche, a physicist at the Institute of Physics in Belarus, this process, called laser lithotripsy, is widely used among trained medical professionals.
The use of laser technology to make Starbucks VIA Ready Brew also brings under scrutiny Starbucks’ commitment to reduce the company’s carbon footprint. In 2011 both Britain and the U.S. held experiments in which they shot lasers at hydrogen atoms in an effort to, in imitation of the sun, change hydrogen into helium.
Regarding these experiments, the U.K.’s Daily Mail reported in Sept. 2011 that in the instant that scientists shot the lasers, more power was used than the electricity consumption of the whole of America.
Ms. Booher would not respond to questioning.